Our Consultants
Erhan İmamoğlu
Founder & Managing Partner – BTO
International Trainer | Strategy & Negotiation Expert | Business Simulation Facilitator
Erhan İmamoğlu founded BTO in 2001 with a bold vision: to elevate corporate marketing capability through practical, high-impact training. At the time, he was serving as a senior manager at Kempinski, balancing executive leadership responsibilities with a growing passion for developing people.
What began as an internal initiative — training his own sales team during evenings and weekends — quickly evolved into something much larger. FMCG companies soon recognized the measurable impact of his programs and invited him to train their sales organizations. By 2004, demand had grown to the point that Erhan transitioned fully into BTO, transforming what started as a secondary pursuit into a full-time professional calling.
Today, Erhan designs and delivers advanced programs in:
Strategic Marketing
Sales Excellence
Negotiation Mastery
Leadership & Management Development
Executive Decision-Making
His approach bridges theory and execution. Every framework is stress-tested against real-world complexity. Every concept is translated into behavioral change and measurable business impact.
International Credentials & Global Reach
Erhan is a certified trainer for Red Bear Negotiation, Aslan Training and Corporate Visions, delivering negotiation and commercial excellence programs across the EMEA region on their behalf. His work with multinational corporations enables leadership teams to navigate high-stakes negotiations, complex buying environments, and value-based selling challenges.
He also collaborates with Innovative Learning Solutions, creators of the globally respected Marketplace Simulations platform. Through immersive business simulations, Erhan trains senior leaders in strategy formulation, financial acumen, competitive positioning, and business planning — allowing executives to experience the consequences of decisions in a risk-free yet highly realistic environment.Commercial Impact
Erhan’s expertise spans sales, sourcing, and marketing — with a distinctive strength in aligning these functions to improve profitability across the entire value chain. He works with organizations to:Design high-performance sales organizations optimized for both effectiveness and efficiency
Define and implement impact-driven KPIs that directly link activity to revenue and profitability
Design CRM intelligence frameworks that capture the right data to drive actionable insight
Develop and execute best-in-class Route-to-Market strategies aligned with growth objectives
Expand margins through disciplined value-based negotiation methodologies
Maximize customer retention and lifetime value through strategic account development
Enhance end-to-end supply chain collaboration to unlock operational and commercial synergies
Build commercially agile leadership teams capable of thriving in dynamic market environments
His programs are not motivational events; they are performance interventions designed to produce measurable ROI.
Beyond the Boardroom
Erhan brings the same discipline and competitive spirit to his personal life. A lifelong basketball enthusiast and dedicated weightlifter, he believes performance is built on consistency and resilience. Among his most memorable moments: playing basketball in Ibiza against none other than Magic Johnson — a surreal 5-against-25 game that perfectly captures his mindset: step onto bigger courts, embrace the challenge, and compete with intensity.
Mustafa Sütlaş
Mustafa Sütlaş combines engineering precision with commercial vision — a rare blend that has shaped his multi-dimensional career.
A graduate of Middle East Technical University (Mechanical Engineering), Mustafa strengthened his technical foundation with a master’s degree in Management from the same institution. This dual discipline — analytical rigor and managerial strategy — became the cornerstone of his professional success.
He began his career at Toyota, where he built a strong reputation as a high-performing engineer. Immersed in operational excellence and process discipline, Mustafa internalized the principles of efficiency, quality, and continuous improvement early in his career — principles that would later define his leadership approach.
Following Toyota, Mustafa transitioned into commercial leadership roles, accumulating over 22 years of experience in sales, management, and export development. He held key positions in multinational and regional organizations including Colgate-Palmolive, Draftex, and Office Superstore.
Across these roles, Mustafa led revenue expansion initiatives, built export channels across diverse markets, optimized sourcing strategies, and strengthened distribution networks. His work consistently translated into measurable growth, improved margins, and scalable commercial structures.
Today, Mustafa advises companies across sectors, helping them unlock profitability throughout their supply chain and customer lifecycle. His strength lies in connecting operational capability with commercial strategy — ensuring that sourcing decisions, pricing models, and sales execution all align toward sustainable growth.
Beyond the boardroom, Mustafa maintains the same discipline and competitive spirit on the basketball court. Fitness is not a hobby but a lifestyle. Among his favorite memories is winning one-on-one games against Erhan — a friendly rivalry that reflects his competitive edge and determination to perform under pressure.
Mustafa Sütlaş is not only a seasoned executive — he is a strategic growth partner who understands that operational excellence and commercial intelligence must move together.