2001 – Founding of BTO
Following his tenure at Pepsi Cola International Inc., Erhan İmamoğlu established BTO Training and Consultancy. The initial focus was on creating structured sales training programs tailored for frontline sales teams in FMCG companies, addressing a critical skills gap in the sector.

2002 – Exclusive Distributor of ILS Training Simulations
BTO became the exclusive distributor of Innovative Learning Systems (ILS) training simulations. Leveraging web-based simulations for universities and corporations, BTO began equipping managers with practical skills in management, marketing, and finance.

2004 – FMCG Onboarding Program
BTO designed and implemented a comprehensive onboarding program for a FMCG field salesforce. The initiative successfully trained over 300 sales representatives and was recognized by top management as a strategic priority.

2005 – S.O.Z. Sales Program
Following extensive research on the behavior of sales professionals handling complex sales, BTO launched S.O.Z. Sales, a program for industries with long sales cycles and multiple decision-makers. Within three years, the program reached over 4,000 participants, establishing itself as a benchmark in sales training.

2008 – Relationship Selling for Corporate Banking
Collaborating with one of Turkey’s leading banks, BTO developed Relationship Selling for Corporate Bank Sales Representatives. The program became a core part of the bank’s training curriculum, with over 1,200 employees reporting a 7% increase in overall sales.

2010 – Global IT Sales and Account Management Program
BTO partnered with a multinational IT leader to create a sales and account management program for account managers and pre-sales staff. The company experienced 30% growth since the program’s launch, attributing a significant portion of this success to BTO’s training.

2010 – Negotiation Skills Program
BTO completed a Negotiation Skills Program emphasizing both competitive and collaborative negotiation behaviors. Participants consistently report measurable improvements in business and personal negotiation outcomes.

2011 – Brand Management Course
BTO introduced a Brand Management program, outlining strategies for brand development and organizational brand systems. To date, the program has been attended by over 2,000 professionals.

2015 – Commitment Selling for B2B Clients
BTO developed Commitment Selling, a sales program designed for B2B organizations transitioning to consultative selling. The program has received strong endorsements from more than 20 corporate clients in Turkey.

2020 – Transition to Virtual Training
In response to evolving learning environments, BTO successfully transitioned its instructor-led programs to virtual platforms. By adapting established methodologies to online delivery, BTO also introduced reinforcement programs to ensure long-term retention and application of skills.

2024 – Sales Organization and Go-To-Market Consultancy
As of 2024, BTO expanded into end-to-end strategic consulting, helping companies drive revenue and profit growth. The consultancy covers four key pillars: organization, reporting, go-to-market strategy, and capability building. The program spans 98 days and delivers a measurable return on investment for participating companies.