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Our Expertise

In today’s environment, Learning and Development’s potential to impact the company can be significant…or it can be a dud. With the right instructional design company and company training partner in place, you can be sure your programs will succeed when there’s no room to lose. With a decades experience under our belts, we know learning, we know training design, we know creativity and motivation, we know technology, and most importantly, we know how to make your programs and initiatives succeed.

Training Design Development


The key to any successful project is the upfront planning. BTO’s experience in conducting assessments over the past 10 years has allowed us to hone down best practices and processes, regardless whether you’re looking for a complex, long-term, in-depth engagement or a quick and simple consultative review of gaps and potentials. Typical types of methods we use to help in that upfront analysis and planning include:

  • Usability Testing
  • Course Conversion Strategies
  • Curriculum Redesign
  • Job Analysis
  • Performance Gap Analysis
  • Learning Program Evaluations



BTO’s content analysis matrix helps define roles and expectations when creating custom content. BTO instructional design approach gives focus and discipline within our flexible framework of content gathering. For content levels 1 through 3, clients frequently contract with us to assess the current state of their content vs. stated objectives, to recommend content scope changes and to validate existing content or needs assessment results. For Level 4 content, we can create content on virtually any topic in the fields of sales, negotiation, marketing and leadership, thanks to the experience and aptitude of our designers.

Our design teams frequently:

  • Conduct onsite visits
  • Lead focus groups
  • Review industry literature
  • Gather data through questionnaires
  • Interview executives
  • Work with partnering SMEs


BTO’s proprietary process for developing all our projects is derived from proven models but tweaked and customized to match the lessons learned over 10 years of design and development. One thing is certain, the efficiency of our method helps speed project development while cutting costs and ensuring delivery of the optimal solution.



Course Development

The development of training content – course development – can seem daunting at times. Course development may be as simple as creating an outline in Word or as complicated as creating instructional systems blending several learning modalities that are coordinated through a custom learning portal.

When faced with course development, here are few things to consider:

  • Business Need: As a rule, the genesis of all course development should be a business need, like sales skill or negotiation skills development. Having a well-defined business need creates a solid foundation for developing course content. For less-defined business needs, such as onboarding, it’s likely that more subject-matter experts will need to be involved.
  • Business Case: Following business need identification, it’s important to create a case explaining why course development should be part of the solution to address the business need. There are many ways to go about changing human behavior, and developing a training course is one of the options.
  • Existing Content and Resources: Honestly evaluate what the company already has in place. Is there any content? What are the strengths and weaknesses of existing training content? Are there any resources like learning management systems or an internal training process that can be leveraged?
  • Audience: Consider more than just titles and job descriptions. Factor in the context in which the audience will be learning, what motivates them and their predominant learning type. As audiences increase in diversity, additional content may need to be created to satisfy everyone’s learning needs.
  • Scale: Is the training for a single person, a business unit or the whole company? With increased scale, changes to the programs and modes may mean less expense in the long term, but programs may cost more and be more complex in the beginning.
  • Technology: What technology will you use in the creation and delivery of the course? During the creation process this will likely include authoring tools, while training deliverymay need resources like learning management systems and anything from desktop PCs to smartphones. Ultimately, the business need should drive what technology goes into creation and delivery.

Training Consultation Services

As part of the design and development of all learning and development programs, a considerable amount of upfront work is requisite to their success. That’s why we have a full array of consultative services around analysis, assessments, performance consulting, and discovery.

Adnan Saygun Caddesi, Uydu Sk. Gündeş Apt. No: 2 Ulus – Beşiktaş – İstanbul
Tel:+90 533 666 7924   |   GSM:+90 533 666 7924
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